Aptitudtech ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://aptitude-tech.com/, interact with our services, or communicate with us via SMS, email, or phone.
Please read this policy carefully. If you disagree with its terms, please discontinue use of our site and services.
1. Information We Collect
We may collect the following types of information:
a) Personal Information You Provide
Full name
Email address
Phone number (including mobile number for SMS communications)
Business name and address
Any other information you voluntarily submit through our forms, surveys, or communications
b) Automatically Collected Information
IP address
Browser type and version
Device type and operating system
Pages visited and time spent on our website
Referring URLs and clickstream data
Cookies and similar tracking technologies
c) Communications Data
Messages, inquiries, or feedback you send us via contact forms, email, or SMS
Records of consent for SMS/marketing opt-ins
2. How We Use Your Information
We use the information we collect for the following purposes:
To provide, operate, and improve our services
To send you requested information about our products and services
To send SMS text messages you have opted into, including appointment reminders, promotions, and service updates
To respond to inquiries, comments, or support requests
To process transactions and send related information
To send administrative communications (account updates, policy changes, etc.)
To analyze website usage and improve user experience
To comply with legal obligations and enforce our policies
To prevent fraud and protect the security of our platform
3. SMS / Text Messaging & Mobile Data
We take your mobile privacy seriously.
Your mobile phone number and SMS consent data will NOT be sold, shared, rented, or transferred to any third party or affiliate for their own marketing purposes.
Mobile opt-in information is collected solely to deliver the SMS program you enrolled in.
You may opt out of SMS communications at any time by replying STOP to any message. Reply HELP for assistance.
Message and data rates may apply. See our SMS Terms & Conditions for full details.
⚠️ No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. This applies to all opt-in data collected through our SMS programs.
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:
a) Service Providers
We may share information with trusted third-party vendors who assist us in operating our website, conducting our business, or serving our users — provided they agree to keep your information confidential and use it only for the purposes we specify.
b) Legal Requirements
We may disclose your information if required to do so by law or in response to valid legal requests (e.g., court orders, subpoenas, government agencies).
c) Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website of any such change.
d) Protection of Rights
We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, fraud, or threats to personal safety.
5. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your browser.
Types of cookies we use:
Essential Cookies — required for the website to function properly
Analytics Cookies — help us understand how visitors use our site (e.g., Google Analytics)
Marketing Cookies — used to deliver relevant advertisements
You may choose to disable cookies through your browser settings. Note that disabling cookies may affect the functionality of our website.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
SMS consent records are retained for a minimum of 4 years in accordance with carrier and TCR (The Campaign Registry) compliance requirements.
7. Data Security
We implement industry-standard security measures to protect your personal information, including:
SSL/TLS encryption for data transmission
Secure servers and access controls
Regular security assessments
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
8. Your Rights & Choices
Depending on your location, you may have the following rights regarding your personal data:
Access — Request a copy of the personal data we hold about you
Correction — Request correction of inaccurate or incomplete data
Deletion — Request deletion of your personal data ("right to be forgotten")
Opt-Out — Opt out of marketing communications at any time
Data Portability — Request your data in a portable format
To exercise any of these rights, please contact us at [email protected].
9. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a child under 18 has provided us with personal information, we will delete it promptly.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
11. California Privacy Rights (CCPA)
If you are a California resident, you have the right to:
Know what personal information is collected, used, shared, or sold
Delete personal information held by businesses
Opt out of the sale of personal information
Non-discrimination for exercising your privacy rights
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: